Top tips to maximise patient retention for your dental practiceMarketing tips for dentists
Posted: April 6, 2018
Owning and operating a dental practice is no easy task. Although you may excel at providing your patients with superior oral health care, it’s easy to become so caught up in the day-to-day operations that you forget about the other vital element of a successful dental practice, being able to consistently deliver an exceptional patient experience.
The fact is, the way you manage your dental practice leaves lasting impressions on your patients and significantly impacts your retention rates, not to mention referral rates. See below some top tips for maximising patient retention for your dental practice:
First impressions are crucial
We all know that first impressions can make or break. This is true for your dental practice as well. When you provide services for the first time to a patient, make sure their entire patient experience is exceptional. This includes all touch points from greeting and remembering the patient’s first name to how your waiting area is presented. This will generate confidence and trust between you and your new patient. It will also help to build loyalty and eventually bring repeat business to your practice.
Follow up after their first visit
A visit to the dentist can be daunting, especially if you are trying a dentist out for the first time. Be sure to personally follow up with your patients and confirm they are comfortable with their treatment and experience and be sure to ask them if there is anything at all that they are still unsure of.
Stay in touch
Always stay connected with patients using their preferred mode of communication. Let your patients know that you are accessible and available to address their concerns and keep them up to date of what’s happening at the practice. Enewsletters, Emagazines and targeted email campaigns can be a fantastic way to do this, make sure content is punchy, relevant and useful for your audience.
Enhance customer service
Patient experience is probably the most important factor determining whether a patient will be retained and become a patient for life. Map out your entire patient journey, identify if there are any gaps in the process and streamline as much as possible to ensure you and the entire team is consistently delivering an exceptional patient experience.
Ask for feedback
Feedback is essential to the success of any business. Gaining feedback and input from your patients is critical to ensure continual improvement and will optimise the chance of repeat business and active referrals. You can use an online survey to gain feedback, survey monkey is a great tool for this purpose and is free to use and enables accurate monitoring.
Use social media
With 60% of the country’s population an active user on Facebook, and 50% of the country logging in at least once a day, if your dental practice is not on Facebook, now might be the time to look into it.
It’s also worth noting that globally Facebook now as 2.01 billion monthly active users, growing by 500 million users in the last 2 years. If this form of communication is relevant to your audience then explore using social media to help keep your patients informed and engaged with your patients.
Also read our article on “7 Benefits of focusing on patient retention”
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